DMC Atlanta President Adam Dorfman

DMC Atlanta President Adam Dorfman

Thursday, November 1, 2012

Movember Day One! Join Our Team

Here are some pictures from our first day of MOvember!

CLICK HERE to join our team! 

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Wednesday, October 31, 2012

Time To Tackle Movember - FACE FIRST!

Today is Halloween. Everyone knows what that means - tomorrow is the beginning of the most wonderful(ly creepy) time of the year - MOvember. Beginning tomorrow, myself along with the other men (and some very furry women - or at least fake-furry) of DMC Atlanta will be taking on MOvember - Face First- for the next 30 days. We're joining the fight against cancers that affect men.

I believe that whenever we have a chance to raise awareness of something that will touch all of us at some point in our lives, it is our responsibility to do so. With great power comes great responsibility, and no power is greater than that of the 'Stache. It's ability to attract strange looks while simultaneously repelling women is unequal to that of any other form of facial expression - except perhaps teardrop tattoos - you know, because that usually means you've killed someone.

You can help in multiple ways:

  1. Join my team! CLICK HERE and become a part of something furry and big - kind of like Mr. Snuffelupagus - but not.
  2. Donate to my page! CLICK HERE to make a donation.
  3. BOTH! (do it . . .)
  4. Share this BLOG on Facebook/Twitter/Flickr/anythingelsethatyoucansharethingson!
I will update this BLOG and our website regularly with pictures and videos, so stay tuned.  Please don't judge our creepiness - but do revel in all things 'MoTacular. 


Monday, October 22, 2012

Work Hard Play Hard - With Guest Blogger Angel Jacome

All - After a recent conversation with current assistant manager and future managing partner, (as of November 7th!) Angel Jacome, I have invited Angel to be our guest blogger for the week. Please take a few minutes and read about his adventures in DMC from the last few months.

Angel Jacome
--Hello everyone, I hope that wherever you are when you are reading this you are having as good of a time as I am. I'm not a big blogger, but when I approached Adam Dorfman to tell him how excited I am about DMC’s growth, recent travel opportunities, and my upcoming move to open a new office in St. Louis, Adam asked if I would be a guest writer on his blog, so here we are.

We have had a record breaking year and have been blessed with tremendous growth. Because of this, we have gotten to take a few extra trips lately and that is what I wanted to share with you. In September, we had the opportunity to travel to South Beach for 5 day for a trip of some work and a lot of R&R. We stayed at the Eden Roc in Miami along with the hotel’s only other guests for the weekend – the entire Kardashian Clan! Now, I am not a fan of any of their shows, but everyone was very excited to see them there. Growing up in Caracas, Venezuela, I never imagined I would be sharing a four star hotel with the rich and famous.

On Saturday, managing partner, Michael Cosper and I chartered a boat and went deep sea fishing! This was a first for me, and I had no idea what to expect – but we ended up catching a shark – yet another first!
It was a great trip, and we had an amazing time. We came back to Atlanta for a day, and then Mike and I jumped back on a plane to St. Louis, MO for a whirlwind office space and apartment tour to prepare for our upcoming move. 

Mike & Angel's Shark Tale

This is the trip that I am the most excited about. We are expanding to St. Louis on November 7th, so the management team of Michael Cosper, Adam Dorfman, and myself went to look at office spaces and housing for the team that is moving up there. We are very excited to be part of the team and part of all the growth we are experiencing as a company. We fell in love with the city immediately and, after meeting a few locals, we knew it was just the right place for us.

Angel & Mike - Turning into Locals in St. Louis
Once we located our future office and residence, we came back to Atlanta and got back to work. Two weeks later, I am writing this post from Phoenix Arizona. I have made some of my best friends working with DMC, and I came out to Phoenix to spend a week in one of our newest offices with managing partner Andres Campanucci just in time for his birthday.

Birthday Dinner with Andres

Night on the Town in Scottsdale

All this said, we are living the “Work Hard Play Hard” company motto – having a blast while growing and breaking records. I am thankful for the opportunity I was given to get to do all the things i get to do now. I know I could do a better job taking pictures, but check out the few that we posted here.  Thanks for giving me the forum to share my experiences. 
–Angel Jacome  

Tuesday, September 11, 2012

DMC Atlanta Joins Operation Smile for Second Year of Giving

Since we opened DMC Atlanta in July of 2003, we have had a strong commitment to charitable organizations and giving back to our community. DMC Atlanta is part of several direct marketing, sales, and advertising networking groups and organizations. In 2011, we partnered several other organizations to support Operation Smile – an organization that funds mission trips throughout the world for doctors and volunteers to provide safe, effective reconstructive surgery for children born with facial deformities such as cleft lip and cleft palate.

Every three minutes a child is born with a cleft — often unable to eat, speak, socialize or smile. In some places these children are shunned and rejected. And in too many cases, their parents can't afford to give them the surgeries they need to live a normal life. The cost of each surgery is right around $250. Because the doctors volunteer their time and pay their own way to the missions, the money raised goes directly to the cost of medications, surgical tools, anesthesia, and post procedure care.

In 2011, DMC Atlanta raised over $6000 for Operation Smile.  This year – we want to go bigger. In everything we do, we want to be the best, so, within the network of marketing companies that has decided to support Operation Smile, we want to raise the most money and change the most lives.  Our commitment from September 2012 until June of 2013 is to raise over $10,100 – enough to change the lives of over 40 children forever. Keep an eye out for exciting, fun, fundraising events that we will be holding throughout the next 10 months – including poker tournaments, volleyball and cornhole tournaments, raffles, and even a benefit concert.

You can donate to our page by going to If you are interested in joining our team and helping raise money, please contact us through our website, and I will help you get signed up.
Thank you for your time.


Monday, August 20, 2012

Look at Us! Look at Us!

DMC Atlanta at Meetings
DMC Atlanta in the Community
DMC Atlanta's Travels

Having just returned from several trips to visit our offices and clients, I came to a realization:

We are a pretty freaking cool company filled with amazing people.

This wasn't really something new to me, but my visits to Scottsdale and Milwaukee, along with our recent meetings and conferences made me realize that we don't do quite enough to give people the opportunity to get to know us. I know we have the BLOG, we have the website, and we have a strong online presence.

What was missing? - Visuals.

Covers sell books. Period. People pick up magazines and books, buy albums, and even choose to vote for based on appearances.

I decided that we needed to update our cover if we wanted people to read our book. We have great content, but people don't know what they are missing by not getting to know us. Now, we hope, they will take the time to see what it's like to be a part of the DMC Family.

DMC Atlanta Culture

Please take a look at our new Flickr streams (which will be REGULARLY updated) and our new YouTube channel, which will contain both videos we put together and some of our favorite online material - including inspirational and motivational videos, and some other things that we just like - great music, funny videos, and more.



Tuesday, July 31, 2012

"The Wizard of Oz" - America's Greatest Book on Leadership

I had the opportunity this past weekend to attend a large leadership conference in Atlanta, Georgia where several of our team members were nominated for awards. I was humbled and honored to receive the award for largest organizational growth in a group of over 3000 members.

In listening to the speakers and engaging some of the strongest leaders in the organization, I was reminded of one of my favorite stories in American Literature.

A few years ago, my friend and mentor, Gary Polson, told me that I need to read the book "The Wonderful Wizard of Oz," by L. Frank Baum. I informed Gary that I was quite familiar with the story and had seen the movie dozens of times (perhaps a few of which involved the music of Pink Floyd -- perhaps). He told me to read the damn book. I might just learn something.

We are all familiar with the story - Dorothy, Tin Man, Scarecrow, Lion, Toto, Witches, and the Great and Powerful Oz. What we missed was in the details - Oz is one of the greatest examples of empowerment-based leadership in American History. As the story progresses, we find that Oz has no true powers at all. He is a weak man whose true gift is helping others discover that their destiny and power lie within themselves. The Tin Man, a character who believed he had no heart, was careful throughout the story not to so much as step on an ant for fear of causing harm. The Lion, a character who believed he lacked courage, saved the entire group. The Scarecrow, who thought himself to be brainless, derived solutions to all of the team's problems. And Dorothy, who felt she was just a scared little girl longing to go home, led the team with resolve based on her WIG (wildly important goal) of getting back to Kansas.

It is not the leader's job to motivate, instill, or inspire.  It is the leader's job to help her team find their own motivation, discover their strengths, and realize their potential.

I am including a link to a fantastic BLOG entry on the other great leadership lessons from "Oz." Please take a few minutes to read and respond! 



Sunday, July 15, 2012


In all aspects of life, there are times of self-reflection - those moments where we finally stop running, take a breath, look around, and see where we are. Now is one of those moments.

We have some major changes afoot in the DMC world (of the REALLY exciting variety), and I wanted to take a moment to share them with everyone.

HR Manager Ainsley Linus

First and foremost, we are excited to welcome Ainsley Linus to the DMC Family as our new head of recruitment and HR. Ainsley is a graduate of Auburn University and brings a strong background of administration, training, and recruiting to the DMC team. Welcome aboard!

Since our inception nine years ago, DMC Atlanta has worked to become a major force in the direct marketing/direct sales industry. Because of our membership in outsourcing groups, we are one of many companies brought together annually to celebrate achievements and milestones and to award peak performance.

This year, four members of our management team., myself included, two members of our HR team (including Organizational Administrator Jenna Huss), and twenty of our Senior Trainers are nominated for major awards at the National Conference. Additionally, several of our managers have been invited to speak to the crowd of over two-thousand attendees! I will make sure to post a new BLOG when the results are in.

The upcoming conference and our ninth anniversary (on the 21st of July) are the spark for my recent deep-breath reflections. In working to build our new retail program and to aid in the overall growth of our organization, I had not taken the time to celebrate the achievements of our team, so I wanted to take a few minutes to do so through this medium.


In June of 2011, the national retail team was responsible for 501sales.
In June of 2012, the national retail team was responsible for 3634 sales.

That is an increase of over 680% in ONE YEAR!


In June of 2011, our organization had eleven total offices in seven states.
As of September 2012, our organization will have grown to 31 offices in fourteen states - including Western expansion to Arizona, Colorado, and California.
In the last year, five of our managers/senior-partners have promoted others to management/partnership for the first time in their career - doubling the number of promoting managers in our organization!

Congratulations to our team I could not be more proud of  everyone, and look forward to THIS just being the beginning!

Monday, March 26, 2012

Goal Setting – Powerful Written Goals In 7 Easy Steps

I first came across this article during my first month in business in 2003.  I opened DMC Atlanta in July of '03 with a start-up budget, a small team, and really big goals.  Having never been one to write down my goals (or much else, for that matter), it was the first article that truly helped me to understand the importance of quantifying and visualizing goals.  As Dave Ramsey says, "The difference between a goal and a dream is a plan." 

In going through old notes, I stumbled across the article and thought I would share.  Enjoy!


Goal Setting – Powerful Written Goals In 7 Easy Steps!by Gene Donohue

The car is packed and you’re ready to go, your first ever cross-country trip. From the White Mountains of New Hampshire to the rolling hills of San Francisco, you’re going to see it all.

You put the car in gear and off you go. First stop, the Baseball Hall of Fame in Cooperstown, New York.
A little while into the trip you need to check the map because you’ve reached an intersection you’re not familiar with. You panic for a moment because you realize you’ve forgotten your map.

But you say the heck with it because you know where you’re going. You take a right, change the radio station and keep on going. Unfortunately, you never reach your destination. Too many of us treat goal setting the same way. We dream about where we want to go, but we don’t have a map to get there. What is a map? In essence, the written word.

What is the difference between a dream and a goal? Once again, the written word.

But we need to do more then simply scribble down some ideas on a piece of paper. Our goals need to be complete and focused, much like a road map, and that is the purpose behind the rest of this article.

If you follow the 7 steps I’ve outlined below you will be well on your way to becoming an expert in building the road maps to your goals.

1. Make sure the goal you are working for is something you really want, not just something that sounds good.
I remember when I started taking baseball umpiring more seriously. I began to set my sites on the NCAA Division 1 level. Why? I new there was no way I could get onto the road to the major leagues, so the next best thing was the highest college level. Pretty cool, right. Wrong. Sure, when I was talking to people about my umpiring goals it sounded pretty good, and many people where quite impressed. Fortunately I began to see through my own charade.

I have been involved in youth sports for a long time. I’ve coached, I’ve been the President of leagues, I’ve been a treasurer and I’m currently a District Commissioner for Cal Ripken Baseball. Youth sports is where I belong, it is where my heart belongs, not on some college diamond where the only thing at stake is a high draft spot. When setting goals it is very important to remember that your goals must be consistent with your values.

2. A goal can not contradict any of your other goals. 

For example, you can’t buy a $750,000 house if your income goal is only $50,000 per year. This is called non-integrated thinking and will sabotage all of the hard work you put into your goals. Non-integrated thinking can also hamper your everyday thoughts as well. We should continually strive to eliminate contradictory ideas from our thinking.

3. Develop goals in the 6 areas of life: 

Family and Home
Financial and Career
Spiritual and Ethical
Physical and Health
Social and Cultural
Setting goals in each area of life will ensure a more balanced life as you begin to examine and change the fundamentals of everyday living. Setting goals in each area of live also helps in eliminating the non-integrated thinking we talked about in the 2nd step.

4. Write your goal in the positive instead of the negative.

Work for what you want, not for what you want to leave behind. Part of the reason why we write down and examine our goals is to create a set of instructions for our subconscious mind to carry out. Your subconscious mind is a very efficient tool, it can not determine right from wrong and it does not judge. It’s only function is to carry out its instructions. The more positive instructions you give it, the more positive results you will get.
Thinking positively in everyday life will also help in your growth as a human being. Don’t limit it to goal setting.

5. Write your goal out in complete detail.

Instead of writing “A new home,” write “A 4,000 square foot contemporary with 4 bedrooms and 3 baths and a view of the mountain on 20 acres of land. Once again we are giving the subconscious mind a detailed set of instructions to work on. The more information you give it, the more clearer the final outcome becomes. The more precise the outcome, the more efficient the subconscious mind can become.
Can you close your eyes and visualize the home I described above? Walk around the house. Stand on the porch off the master bedroom and see the fog lifting off the mountain. Look down at the garden full of tomatoes, green beans and cucumbers. And off to the right is the other garden full of a mums, carnations and roses. Can you see it? So can your subconscious mind.

6. By all means, make sure your goal is high enough.

Shoot for the moon, if you miss you’ll still be in the stars. Earlier I talked about my umpiring goals and how making it to the top level of college umpiring did not mix with my values. Some of you might be saying that I’m not setting my goals high enough. Not so. I still have very high goals for my umpiring career at the youth level. My ultimate goal is to be chosen to umpire a Babe Ruth World Series and to do so as a crew chief. If I never make it, everything I do to reach that goal will make me a better umpire and a better person. If I make it, but don’t go as a crew chief, then I am still among the top youth umpires in the nation. Shoot for the moon!

7. This is the most important, write down your goals.

Writing down your goals creates the roadmap to your success. Although just the act of writing them down can set the process in motion, it is also extremely important to review your goals frequently. Remember, the more focused you are on your goals the more likely you are to accomplish them.

Sometimes we realize we have to revise a goal as circumstances and other goals change, much like I did with my umpiring. If you need to change a goal do not consider it a failure, consider it a victory as you had the insight to realize something was different.

So your goals are written down.
Now what?

First of all, unless someone is critical to helping you achieve your goal(s), do not freely share your goals with others. The negative attitude from friends, family and neighbors can drag you down quickly. It’s very important that your self-talk (the thoughts in your head) are positive.

Reviewing your goals daily is a crucial part of your success and must become part of your routine. Each morning when you wake up read your list of goals that are written in the positive. Visualize the completed goal, see the new home, smell the leather seats in your new car, feel the cold hard cash in your hands. Then each night, right before you go to bed, repeat the process. This process will start both your subconscious and conscious mind on working towards the goal. This will also begin to replace any of the negative self-talk you may have and replace it with positive self-talk.

Every time you make a decision during the day, ask yourself this question, “Does it take me closer to, or further from my goal.” If the answer is “closer to,” then you’ve made the right decision. If the answer is “further from,” well, you know what to do. If you follow this process everyday you will be on your way to achieving unlimited success in every aspect of your life.

Link to the Original Post

Monday, March 19, 2012

Relationship Advice from Charlie Sheen . . .

Relationship Advice from Charlie Sheen.
Weight Loss Advice from Santa Claus.
Business Ethics Advice from Bernie Madoff.

As we can probably all agree, all of the above are on the top of my list of advice NONE of us should take.

In many of my recent interactions, I have noticed an abundance of young people taking advice from irrational, unreliable sources simply because they are convenient – and it scares the hell out of me.

We live in a world of instant gratification – look in one place, and be satisfied with the answer; ask the nearest person to you who you think has a clue, and take it as gospel; read something on the internet, and consider it fact-checked and accurate. Because of this, people are increasingly unable to think for themselves, draw their own conclusions, or make educated decisions.  Instead, they grab the closest answer and assume it’s the right one.

A recent study by the Local Consumer Review found that, of 2,862 respondents to a 4,500 person survey, 72% of people say that they trust online reviews as much as personal recommendations.


As a species we are blessed (for the most part) with the ability to reason - to look at situations and determine, on our own, if something will help us or harm us - if something makes sense.

I'm not saying not to trust online reviews.  I use them all them time when seeking out restaurants, hotels, car rental companies - things that, in the greater scheme of things, are irrelevant to the direction my life is going or my long term happiness or success.

The place where I see a problem is when people make MAJOR, life-changing decisions based on the advice of complete strangers - when someone makes decisions about where to invest, where to send their child to school, or where to start a career without laying eyes on the institution, school, or company for themselves. 

I am in the process of determining where to buy a home based on where my family will receive the best education.  I will take reviews into account, but I'll be damned if I will decide ANYTHING without visiting all the schools, talking to parents, talking to teachers, and observing for myself.  I will never invest a dollar in a company that I have not had the opportunity to get to know personally. I would never decide to work at a company based on positive online reviews and would most certainly never decide NOT to work at a company based on a negative review.

I am posting this to, hopefully, encourage a little bit of free thought and challenge the readers to stray from the pack, don't jump off that cliff with the rest of the lemmings, swim upstream - use the intellect with which you were bestowed.  The internet is the last truly free form of expression, and there is neither accountability for one's negative words or validation of one's positive words. The idea of making life-altering decisions based solely on online reviews is reckless at best and moronic at worst.  Make your own choices - I dare you.

Monday, March 12, 2012

The 6 Most Annoying Coworkers - Are You One?

I was browsing through some of my favorite online journals and stumbled upon this article from 2010, written by Doug White of the Robert Half Companies.  Its message is a good one, so I thought I would share!  Enjoy the article, and consider reading it while sitting next to a mirror.

The 6 Most Annoying Coworkers: Are You One?

by Doug White, Robert Half International

Nearly every workplace has them: the Naysayer, who dismisses team members' ideas; the Spotlight Stealer, who claims credit for a colleague's efforts; and other annoying coworkers who make collaboration difficult. Following are six professionals whose irritating behaviors and irksome attitudes prevent them from forming productive relationships at work -- and what you should to do avoid following in their footsteps:

1. The Naysayer. This office dweller delights in shooting down ideas. Even during "blue sky" brainstorming sessions, where all suggestions are to be contemplated with an open mind, the Naysayer immediately pooh-poohs any proposal that challenges the status quo.

The right approach: Because great solutions often rise from diverse opinions, withhold comment -- and judgment -- until the appropriate time. Moreover, be tactful and constructive when delivering criticism or alternative viewpoints.

2. The Spotlight Stealer. There is definitely an "I" in "team" according to this glory seeker, who tries to take full credit for collaborative efforts and impress higher-ups. This overly ambitious corporate climber never heard a good idea he wouldn't pass off as his own.

The right approach: Win over the boss and colleagues by being a team player. When receiving kudos, for instance, publicly thank everyone who helped you. "I couldn't have done it without ..." is a savvy phrase to remember.

3. The Buzzwordsmith. Whether speaking or writing, the Buzzwordsmith sacrifices clarity in favor of showcasing an expansive vocabulary of cliched business terms. This ineffective communicator loves to "utilize" -- never just "use" -- industry-specific jargon and obscure acronyms that muddle messages. Favorite buzzwords include "synergistic," "actionable," "monetize," and "paradigm shift."

The right approach: Be succinct. Focus on clarity and minimize misunderstandings by favoring direct, concrete statements. If you're unsure whether the person you are communicating with will understand your message, rephrase it, using "plain English."

4. The Inconsiderate Emailer. Addicted to the "reply all" function, this "cc" supporter clogs colleagues' already-overflowing inboxes with unnecessary messages. This person also marks less-than-critical emails as "high priority" and sends enormous attachments that crash unwitting recipients' computers.

The right approach: Break the habit of using email as your default mode of communication, as many conversations are better suited for quick phone calls or in-person discussions. The benefit? The less email you send, the less you're likely to receive.

5. The Interrupter. The Interrupter has little regard for others' peace, quiet or concentration. When this person is not entering your work area to request immediate help, the Interrupter is in meetings loudly tapping on a laptop, fielding calls on a cell phone, or initiating off-topic side conversations.

The right approach: Don't let competing demands and tight deadlines trump basic common courtesy. Simply put, mind your manners to build healthy relationships at work.

6. The Stick in the Mud. This person is all business all of the time. Disapproving of any attempt at levity, the constant killjoy doesn't have fun at work and doesn't think anyone else should either.

The right approach: Have a sense of humor and don't be afraid to laugh at yourself once in awhile. A good laugh can help you build rapport, boost morale, and deflate tension when working under stressful situations.

It's fairly easy to spot the qualities that make the above individuals irritating -- at least when the behaviors are displayed by others. It can be a challenge to recognize when you exhibit them yourself. You may not realize, for instance, that you always pepper your communications with industry- or company-specific jargon, even when speaking with new employees or outside contacts. Though you may not be a full-fledged Interrupter or Stick in the Mud, take care to avoid heading down their paths.

The best advice: Remember common courtesy and act toward others as you want them to act toward you.

Wednesday, February 29, 2012

What We Should All Take Away From the Death of Whitney Houston

First - I owe an apology for the length of time since my last BLOG post.  No excuses - wasn't feeling inspired, got lazy about seeking inspiration.

The recent news of the death of Whitney Houston has gotten me thinking. In the days after her passing, social media sites were flooded with posts about the late pop icon.  People were overwhelmed with grief and were outspoken about their feelings for her.  They hailed her as the greatest pop star of all time, a gift from above, a connection to religion, a tragic loss, the list goes on.

The question this raises for me: If you loved her so much, and you thought she was so special, perhaps, if you had taken the time to post all of these wonderful things about her a few days, weeks, months or years earlier, the woman could still be alive.

This is OBVIOUSLY a woman who was troubled and needed support, help, rehab, and love.  Her drug abuse, depression, and personal issues have been all over the tabloids for years. Instead of standing up in her defense, these same people who cried out when she died thirsted for more of the fodder and filth that the tabloids would report about Whitney's addiction, home, and marital issues. From

"The greatest pop star in the world didn't think she was good enough," the actor, 57, said of Houston, who died last week at 48. "There were a thousand things that seemed to her to be wrong . . . she asked herself, "Am I good enough? Am I pretty enough? Will they like me?" 
Maybe, just maybe, if her fans took the time to express their feelings for her, she would have seen that life was worth living.  Maybe not.  But I feel that appreciation is something that should be on the forefront of all of our minds.

Every year, over 22,000 Americans die of a drug overdose.  Many of these deaths could have been prevented just by people knowing that someone cared about them.

Every day we have opportunities to improve the lives of others in a way that requires little effort or time.  If we take the time to let those around us know that we care about them, that we are rooting for them, that we notice their efforts and their presence, it can make someone feel better about themselves.  We have opportunities to make people happy and to boost feelings of self-worth by simply taking a breath, looking around, noticing the good works and efforts of others, and, for lack of a better way to put it, showing those around us that we give a damn.

Take the time to compliment someone today - to notice the little things - to thank your wife for making dinner, to tell your husband that they look good in that new sweater, to let someone on your team at work know that you recognize their hard work and can see them getting better, the person sitting alone at a table that they you like their shirt, your child for trying something new (EVEN IF THEY FAILED).  You never know, it might just save their life.