DMC Atlanta President Adam Dorfman

DMC Atlanta President Adam Dorfman

Monday, April 18, 2011

Eggs, Baskets, and Becoming a Change Junkie



In the spirit of the season, we're moving some of our eggs to a new basket.

One of my mentors told me, repeatedly, that "if you always do what you've always done, you'll always get what you've always gotten."  I guess she had to repeat it because my skull is 99% concrete, about 3 inches thick, and houses a tiny little brain that, by design, doesn't particularly care for change.

I'll start by saying that I'm extremely happy with what we've always gotten, but I want more. Lots more.

Well, for the last (almost) nine years, I have run a company that does B2B Marketing & Sales on an outsourced basis for large Office Supply and Telecommunications companies.  We've even managed to get pretty darn good at it - acquiring over 75000 new accounts and expanding to have offices all over the US.

Because of our track record, we've been approached over the years to take on new clients.  We have succeeded with some, failed with other, and straight up passed on a few that were just plain weird. (No, thank you, we don't want to sell XXX website memberships or adult "novelties" door to door residentially.)

We were approached with a new opportunity in November of last year that was a total change for us.  After years of outside sales, a major player in the Satellite TV industry approached us about taking on the challenge of selling and marketing their service to existing customers in big box retail establishments -- BIG, big box retail establishments -- literally the biggest in the world.

We decided to try it.  It was, as to be expected, uncomfortable.  We never pictured ourselves -- sharp, college-educated, motivated, professionals -- standing in these BIG BIG big box retail establishments talking to customers. We felt out of place, awkward, and just plain out of sorts. But, keeping my mentor's words in mind, we pressed on.

We started in November with three stores, moved up to 7 in January, and we just got word that we have the ability to expand to 25 stores JUST in Atlanta with potential to grow exponentially extremely quickly.  As it stands now, our new retail program has potential to be the most profitable we've ever pursued -- and to think,  we almost passed on it.

So, in the spirit of the season, I encourage to you think outside the box - push yourself to try something new - to get comfortable being uncomfortable.  You never know - it just might kick-start your success.

Adam the Easter Bunny - from a 2007 contest. It's like a giant pink nightmare.

Friday, April 15, 2011

Getting Started

So I’m going to begin my blog by stating that I never thought I’d have a blog. 

I’m not sure why, maybe it’s that the word itself –BLOG—sounds either like a euphemism for pooping or some kind of tree-dwelling slug. 

Or perhaps it is based on my initial notion that a blog is nothing more than an online diary, a place for the artsy-for-artsy’s-sake to express their distrust for the “establishment,” “corporations,” “the man,” or any other in a bevy of often-airquoted words that are misused by people who have an unfounded distaste or distrust for anyone who has achieved more than they have.

I was wrong.

In the last several months, I’ve learned more from BLOGS than from newspapers, online articles from reputable sources, and books combined.

The ability to update in real-time, to face today’s issues head-on, and to voice an opinion, realization, or brilliant idea as soon as it occurs is a true miracle of science.

Plus, I get to use my English degree.

So here we go – I will utilize this space to share stories and ideas in business as well as to lend a voice to my other passions – family, real music, outstanding food, great drink, and the relentless pursuit of fun. Let the games begin.

-Adam Dorfman-