Adam Dorfman & DMC Atlanta

In the spirit of the season, we're moving some of our eggs to a new basket. One of my mentors told me, repeatedly, that "if you always do what you've always done, you'll always get what you've always gotten."  I guess she had to repeat it because my skull is 99% concrete, about 3 inches thick, and houses a tiny little brain that, by design, doesn't particularly care for change. I'll start by saying that I'm extremely happy with what we've always gotten, but I want more. Lots more. Well, for the last (almost) nine years, I have run a company that does B2B Marketing & Sales on an outsourced basis for large Office Supply and Telecommunications companies.  We've even managed to get pretty darn good at it - acquiring over 75000 new accounts and expanding to have offices all over the US. Because of our track record, we've been approached over the years to take on new clients.  We have succeeded with some, failed with other, an...

So I’m going to begin my blog by stating that I never thought I’d have a blog.   I’m not sure why, maybe it’s that the word itself –BLOG—sounds either like a euphemism for pooping or some kind of tree-dwelling slug.   Or perhaps it is based on my initial notion that a blog is nothing more than an online diary, a place for the artsy-for-artsy’s-sake to express their distrust for the “establishment,” “corporations,” “the man,” or any other in a bevy of often-airquoted words that are misused by people who have an unfounded distaste or distrust for anyone who has achieved more than they have. I was wrong. In the last several months, I’ve learned more from BLOGS than from newspapers, online articles from reputable sources, and books combined. The ability to update in real-time, to face today’s issues head-on, and to voice an opinion, realization, or brilliant idea as soon as it occurs is a true miracle of science. Plus, I get to use my English degree....