DMC Atlanta President Adam Dorfman Responds to the ALS #icebucketchallenge Throughout the two weeks leading up to August 16th, I received several "nomination" (i.e. dares/bets/challenges/bechawontdoits) to take on the #IceBucketChallenge to raise awareness and money for the ALS Association. The challenge is simple - someone dumps a bucket of ice water on their head and nominates a few other people either to do the dare or donate money to the ALS Association. The concept seemed like a pretty cool idea, and I had all intentions of donating - and said I would accept the challenge when I had time. I was traveling a good bit, didn't make it a priority, and, quite frankly, REALLY did not want to dump a bucket of ice water on my head. My thought was - if I donate, I don't have to do the dare, right? My mind changed on Friday August 15th. I was invited to speak at a leadership development conference in Toronto, Canada, along with some good friends I have made over
Thoughts from DMC Atlanta's Founder, Adam Dorfman